The logo comprises two inseparable components: the symbol and the logotype.
The two parts together provide a strong image for the European Cyber Security Month - THE KEY - symbolizing security. The four lines of the text form the teeth of the key, while the negative head shape is the bow of the key.
This logo also introduces a human factor. The shape represents a person in profile - THE USER. This user is at the heart of the web, represented by the crisscrossing lines in the background. The circular shape around the head of the user suggest protection.
The colours recall the colours of the European Union flag, and the logo is available in all 23 EU official languages.
Besides the logo, the ECSM's visual identity incorporates a colour chart, typography rules, guidelines on use of imagery, design templates and a manual of formal guidelines on the proper use of these elements.
The design was created following consultation with the Member States and the European Commission.